How to encourage your employees to embrace their employee benefit app
Are your employees making the most of your benefits?
From health insurance to wellness programmes, businesses are constantly striving to provide their employees with perks that enhance their overall wellbeing and job satisfaction.
However, with 50% of employees confused about benefits in the workplace, it’s clear that simply offering them isn't enough.
To truly maximise their impact, employers need to ensure that their employees are actively engaging with them.
And what better way to do that than through an employee benefits platform?
What are employee benefits platforms?
Employee benefits platforms are powerful tools that allow employees to access and manage their benefits all in one place.
From checking their healthcare coverage to signing up for employee discounts, these platforms streamline the entire process, making it easier and more convenient for employees to take advantage of the perks their employer offers.
But how can employers encourage their workforce to embrace these platforms? The key lies in engagement.
Understanding the importance of engagement
Before diving into the strategies, let’s first understand why employee engagement with the benefits platform is crucial.
A high level of engagement not only ensures that employees are aware of the benefits available to them but also encourages them to take full advantage of these offerings.
When employees actively use the employee benefits platform, they are more likely to experience improved job satisfaction and increased productivity. The more engaged your teams are, the more your business benefits. In fact, highly engaged teams show 21% profitability and higher retention rates.
So, improving engagement with your benefit app can help your business become more profitable.
But, how can employers encourage their workforce to embrace these platforms? Here are some tips to help you make the most of your benefits.
1. Communicate the benefits
Many employees may not be aware of all the perks available to them through the employee benefits platform.
Take the time to communicate the various features and advantages of the platform, emphasising how it can improve their overall experience at work.
This means communicating in ways that are likely to get a response.
A recent study found that employees prefer different ways to receive information about their rewards and benefits. Only 38% prefer email, while 25% are more interested in a staff ‘welcome pack’. The key is to find out what your employees prefer and let them know what’s available to them.
2. Provide training and support
Some employees may feel intimidated by new technology or unsure about how to navigate the employee benefits platform.
Offer training sessions or tutorials to help them get comfortable with using the platform, and be sure to provide ongoing support for any questions or issues that may arise.
By empowering employees with the knowledge and resources they need, you can help them feel more confident in utilising their benefits.
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3. Ensure it’s mobile-friendly
In today's mobile-centric world, it's important to ensure that your employee benefits platform is accessible on smartphones and tablets. By offering a mobile-friendly interface, you make it easier for employees to access their benefits on the go, whether they're at home, in the office, or anywhere in between. This convenience can significantly increase engagement with the platform and encourage employees to take advantage of their benefits more frequently.
4. Offer incentives
Sometimes a little incentive can go a long way. Consider offering rewards or incentives for employees who actively engage with the employee benefits platform. This could be anything from gift cards to extra days off, depending on your budget and company culture. By rewarding participation, you not only encourage employees to use the platform but also show appreciation for their engagement.
The Smart Hive advantage
Want to get started but don’t know what app to use?
Bravo Benefit’s Smart Hive app consolidates all your benefits into one easy-to-use platform, boosting engagement and helping you reach your business goals.
Here are the advantages of using Smart Hive for your business:
- Save Money: Monitor your team's benefit usage in real-time, enabling you to make informed decisions and invest in perks that matter most.
- Flexibility: Adapt and evolve your benefits offerings to align with your team's changing needs and preferences.
- Personalisation: Craft a bespoke benefits solution that reflects your brand identity and only pay for the perks that resonate with your employees.
- User-Friendly Interface: Access your tailored benefits package effortlessly through our intuitive dashboard, ensuring a seamless experience for your employees.
- Data-Driven Insights: Customise reports to gain valuable insights into your team's benefit preferences, enabling you to align offerings with your business objectives and optimise savings.
- Brand Customisation: Personalise the Smart Hive platform to align with your brand identity, enhancing staff loyalty and engagement.
Why not get a free demo today and see how Smart Hive can help your business?
Transform your benefits, transform your team
Ensuring that your employees are actively engaged with the benefits you offer is crucial for maximising their impact and ultimately achieving your business goals. Employee benefits platforms like Smart Hive provide a solution by offering a centralised hub for accessing and managing benefits, making the process seamless and convenient for employees.
Remember, improving engagement with your app will ultimately improve the impact of your benefits, leading to happier, healthier, and more satisfied employees. So don't wait - start encouraging your workforce to get involved today.
