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The UK's most popular employee reward (according to search engines)

Reward and recognition

Wojciech Dochan

May 6, 2024

Want to know the secret to employee satisfaction and productivity?

If you’ve ever wondered what truly drives employee satisfaction and retention in the UK then brace yourself as we delve into search engine data to uncover the most sought-after perk in today's competitive job market. 

You see, employees want to be recognised and rewarded for their hard work, so whether you have a recognition strategy or not, get ready to discover the key to a motivated and engaged workforce. 

But first, what are employee rewards and why are they so important?

What do we mean by employee rewards?

Employee rewards refer to the perks and recognition given to employees for their hard work. 

These can include flexible working hours, training opportunities and much more. 

They're all about showing appreciation and making employees feel valued for their efforts. Employees who feel valued are more likely to work harder and stick around for longer. It’s a great way for you to improve productivity and retain great employees. 

The importance of rewarding your team

Rewarding your team is vital for fostering a positive work environment and driving motivation. Research shows that employees are 82% happier when rewarded at work. 

Rewards can:  

  • Boost morale and job satisfaction.
  • Foster a culture of appreciation and loyalty.
  • Reduce turnover rates by making employees feel valued and acknowledged.
  • Enhance engagement, productivity, and overall company performance.
  • Help in attracting and retaining the best employees, establishing the organisation as an employer of choice.

Employees thrive on recognition and appreciation, so if you've yet to explore the realm of employee rewards, now is the time to do so. 

Unveiling the most popular reward according to search engines

To uncover the UK's most popular employee reward, we delved into search engine data, analysing the search volumes of various reward benefits. 

This metric offers insights into the number of individuals actively seeking information on a particular benefit. 

Our goal? 

To provide employers with valuable insights that could serve as a springboard for their own reward and recognition strategies.

Top rewards that drive engagement

Using keyword search tools, these are the three most popular employee rewards in the UK. 

The Cycle to Work Scheme is by far the most popular, let’s look at it in more detail.  

Cycle to Work Scheme

With a total search volume of 33.1k, the Cycle to Work Scheme tops the list and it’s easy to see why.  

This initiative not only supports a healthy lifestyle but also promotes environmental sustainability with reduced emissions. 

The Cycle to Work Scheme offers a stress-free commuting solution, allowing employees to hire bikes and equipment through salary sacrifice, saving on taxes. 

With access to thousands of models and retailers nationwide, employees can save up to 47% on bicycle costs. 

By offering this scheme businesses are caring for their employees' wellbeing, significantly boosting employee satisfaction and attracting and retaining employees.

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How to reward and engage your employees

To truly excel in recognising and rewarding your team, a strategic approach is essential. 

While competitive salaries and enticing perks certainly play a role, the key lies in creating a supportive work environment where employees feel valued and appreciated.

How can you achieve this? Read on to find out how Bravo Benefits can help. 

1. Develop a comprehensive Reward and Recognition strategy

If you do not already have a recognition strategy, now is the time to consider developing one. If you’re not sure where to start, then head over to our previous blog Engaging employees requires more than just rewards: why you need a recognition strategy for your workplace to learn how to develop a recognition strategy for your employees

2. Create a place to communicate

We believe that a key component of any robust Reward and Recognition strategy is the development of a central space where recognition happens. Using a Reward and Recognition platform is a great way to facilitate this. 

Such platforms provide a structured way to manage and deliver rewards, ensuring that your approach remains consistent and impactful. 

Bravo Benefit’s Reward and Recognition platform offers a seamless way for employees to appreciate each other's work while aligning with company values. It's user-friendly and enjoyable, allowing you to:

  • Set company or team values for achievement.
  • Customise with logos and colours.
  • Allocate budgets for rewards.
  • Give kudos and celebrate milestones.
  • Provide vouchers and perks as rewards.
  • Send monthly activity updates via email

The platform inspires teamwork, empowers employees, and boosts engagement, enhancing retention and attraction.

3. Provide popular perks

Finally, for a reward to be effective, it needs to be something your employees want!

By delving into search engine data, we've uncovered the most sought-after perks. 

By providing these benefits as part of your Reward and Recognition strategy, you can be sure that you are presenting an attractive package that will engage and motivate your staff. 

eGifting, in particular, is a great solution for those wanting to give occasional, targeted rewards to individual team members who are working above and beyond. With 1.9k users looking for e-gift cards each month, it's clear that it’s a popular gift amongst the UK population in general. Using it as part of your reward and recognition scheme as an employee reward would be a great way to show your gratitude in a meaningful way.  

Strategy, community, rewards: the key to productivity

By adopting a comprehensive approach to employee rewards, you can ensure that your employees feel valued and motivated.

Providing popular perks is a great way to ensure that you are providing something of value to your employees that truly inspires and motivates them. 

So why wait? Start exploring the possibilities today and reap the rewards of a motivated and engaged workforce.

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