3 Reasons Why Our Cycle to Work Scheme is a Year-Round Benefit

If you’re worried about how our cycle to work scheme is going to work during the colder and darker months, don’t be! Below we’ve listed three reasons as to why our cycle to work scheme works all year round.

At Bravo Benefits, we are big believers in health and wellbeing, and that’s why we offer employers the opportunity to implement the Cycle to Work Scheme within their business. The government-run scheme is a great way for both employees and employers to stay healthy and save money. There’s only one problem – who’s going to cycle in the winter?

If you’re worried about how our cycle to work scheme is going to work during the colder and darker months, don’t be! Below we’ve listed three reasons as to why our cycle to work scheme works all year round.


October Is the Best Time to Purchase A Bike

The winter months bring great benefits. In fact, the BBC states that October is actually the best time to purchase a bike due to the reduced price on older stock, which is usually released in August and September. These savings, combined with the tax and National Insurance savings of a Cycle to Work scheme, can reduce the cost of a new bike significantly – making winter the perfect season for cycling.

Winter months are known to bring extra expenses – Christmas, warmer clothing, heating bills and much more. Employees that save money on transport and the costs of running a car by cycling to work aren’t likely to want unnecessary costs in the more expensive seasons of the year.


Avoid Overcrowded Public Transport

Public transport gets very crowded during the winter. More people tend to pile into buses and onto trains and trams when it gets colder, avoiding defrosting and driving their car. Once cramped into a busy bus, people tend to be wearing larger coats and more layers, which makes the journey to work hot, sweaty and uncomfortable.

This also happens to be the season where it seems like everybody is ill. Your employees can avoid the coughing, sneezing and spreading of winter viruses and ride to work across empty cycle paths in some fresh air.


Your Employees Can Accessorise

The mistake employers often make is assuming that the colder weather and darker skies will discourage employees to cycle to their workplace. However, this is not true. There are many cyclists that take on a winter commute by using accessories and equipment to aid their winter journey. Cycle to Work schemes help your employees with the cost of these bikes and winter equipment to stay safe and warm on the roads.

For example, employees that use the Bravo Benefits Cycle to Work scheme save up to 42% on a new bike as well as receiving up to £60 worth of free accessories. Things like cycling boots, gloves, under-helmet hats, lights, mudguards and puncture kits can all be purchased under the scheme’s offering.


John Woodward, Founder of Bravo Benefits says:

‘Of course, all companies are different. Whilst there are those with employees who are committed to cycling, there are also those with staff that prefer alternative commutes. Employers that believe Cycle to Work only benefits commuters in the summer should conduct a staff survey to gain a reliable insight.

Providers of the Cycle to Work scheme should be able to help with this. Remember to ask for as much information on the scheme as possible. At Bravo Benefits, we provide emails to gauge interest with staff as well as any bespoke marketing materials requested by the client.

Once you’ve committed to offering a scheme in the winter, your next priority should focus on your business savings. It’s common knowledge that Cycle to Work helps your business save on National Insurance contributions. However, if it’s not communicated with your staff regularly, those savings may be non-existent. Put simply, the more up-take on your scheme, the more business savings to be made.

Ensure that you are working hand in hand with your provider to communicate the scheme to your staff. The last thing you want is for your employees to satisfy their winter cycling purchases on the high street.’


So, as it gets into summer, if you’re worried that our scheme won’t be worth it in the winter, think again. It may be colder, darker and busier on the roads, but employees aren’t as willing to dismiss cycling as quickly as you may think. Many of our clients continue to promote their Cycle to Work scheme during the colder seasons and orders regularly come in from employees who want to make savings on their bikes.